How to make room for innovation with limited time and resourcesHaving an idea is easy – the hard part is to execute it. Developing and maturing an idea into a new product, service or technology and get it on the market requires a concurrent and systematic development on several levels. Economic, social, environmental and technological trends are altering the conditions of the construction industry, enabling new markets, new business areas, and new opportunities to create value and growth. On the short term by improved products, work processes, and client relations – on the long term by development of entire new business areas. Smith assists companies within the building industry that want to develop new solutions and new ways of thinking. We insist on systematise innovation believing that development doesn’t necessarily require more resources but to utilise the resources at hand in the best possible way.